On July 1996, Taiwan government opened up mobile communication market to private telecommunication companies. For the next few years, mobile communication market reached its most glorious period. Almost every carrier had an outstanding profit, until recent years, NCC began to control pricing regulation. To obtain exceptional profits, telecommunication companies have started to cut expenditures in the direction toward the effort, but competitors constantly employ new strategy in the market. If a company cuts its cost too much, it is likely
to result in the loss of a large number of consumers. On the other hand, if a company invests blindly, it will cause a great burden on the company¡¦s resources. Thus, this paper concentrates on formulating a scientific analysis that assists the executive officers of
telecommunication companies to determine best marketing strategy of existing market.
The research method of this paper will first survey the current mobile communication users to examine the significant factors from their preferences and then utilize Markov chain to analyze the mobile communication market trend. Based on the quantification of population growth and decline in the market, we will be able to better understand the trend of consumers¡¦ preferences. Combined with the overall
assessment of telecommunication industry, we will be able to recommend an effective marketing strategy in the telecommunication market.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0210111-132115 |
| Date | 10 February 2011 |
| Creators | Chen, Chun-Ming |
| Contributors | Chin-Fu, Ho, Pin-Yang Liu, Y.M. Tu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0210111-132115 |
| Rights | not_available, Copyright information available at source archive |
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