My dissertation mainly focuses on the changing of China¡¦s soft power and tries to explain the reasons why Beijing loses its biding for Olympic Games in 1993. China¡¦s economic reforms have transformed its international status. Today China is already a country of rising power. In order to keep maintaining a peaceful international environment China has learnt to use soft issues to serve its national interests. Because changing China¡¦s image and undermining the scenario of a China threat were vital to Beijing and crucial to the future of its foreign policy, the analysis concerning China¡¦s rise should not focus entirely on the economic and military power. It is better for us to aim at filling that gap in knowledge about China¡¦s soft power and its increasingly sophisticated diplomacy.
According to Joseph Nye, soft power is attracting force derived mainly from intangible resources such as national culture, political values, and its foreign policies. It is the ability to get what you want through attraction rather than coercion or payments. Nye states that technological advances have led to a dramatic reduction in the cost of processing and transmitting information. The result is an explosion of information which leads to scarcity of attention. Therefore, attention becomes the scarce resource. Nye also finds that publics have become more wary and sensitized about propaganda. Governments are often mistrusted. Therefore, Nye suggests that governments to work with non-state actors, such as NGOs in international affairs.
However, there are a lot of arguments about how to measure the soft power of a country or a private actor. Since converting resources into realized power in the sense of obtaining desired outcomes requires well-designed strategies and skillful leadership, I state that soft power results from the structural forces and media technology in the system. Through development of the analysis structure of soft power, including media technology, institution, and material resources, I examine several cases to prove that China is gradually enhancing its international position by means of changing its institutions and reinforcing its international communication abilities.
Today, special events are more than just well-known athletic competitions and cultural performances. International Olympic Committee is an important non-state actor with charm and soft power in the international society. I use three chapters to deal with the topic that Beijing bided for 2000 and 2008 Olympic Game. My argument is that the issues of Deng Xiaoping¡¦s successor and overheated economic problem leaded to China¡¦s lost in biding for the Olympic Game in 1993.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0213108-040852 |
| Date | 13 February 2008 |
| Creators | Hou, Tsun-Yao |
| Contributors | Wen Cheng Lin, Ming Shang Wu, Cheng Yi Lin, Yuan Che Hsiao, Bi Jau Lin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0213108-040852 |
| Rights | not_available, Copyright information available at source archive |
Page generated in 0.0024 seconds