The thesis deals with the topic of social networks, particularly with the opportunities the utilisation of social network data can provide to an enterprise. The thesis is divided into two parts: The theoretical part contains definitions of the terms of data, information and knowledge, followed by descriptions of Business Intelligence and Big Data -- the two means of data analysis in an enterprise, and later by describing social networks themselves. The practical part contains an analysis of the data provided by social networks Facebook and Twitter, and at the same time defines the process of data extraction. The outcome of the analysis is a set of data that may possibly be obtained by the enterprise. This data is then used to determine the possible ways in which enterprises can leverage the data for their business. Finally data provided by Czech e shop is used to provide an example of how an entity can utilise social network data.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193331 |
| Date | January 2014 |
| Creators | Linhart, Ondřej |
| Contributors | Pavlíček, Antonín, Jaroš, Vladimír |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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