The purpose of this master's thesis is to examine how the public library communicates with young users through the library web sites. Four Swedish public library web pages for children are analysed. In the analysis the web pages are treated as a combination of semiotic resources that, communicating as a whole, hold a meaning potential. In order to identify the underlying meaning of the whole I have applied the tools of Kress' & van Leeuwen's visual social semiotics to the chosen web pages. The information value, the framing and the salience of each composition is examined and analysed, as is the size of frame, the perspective and the vertical angle of a selection of images from each web page. The results of the semiotic analysis are then discussed and related to Jochumsen et al:s four space-model and the notion of ”child perspective” and ”empowerment”. The results show that the child perspective is strongest on the web pages that represent the performative space as dominating and that empowerment is mainly represented as ”doing”, ”participating” and the ”free choice”. The representation of adult presence often contradicts the child perspective that the overall layout communicates. Another finding is that part and whole tend to convey the same message. This is a two years master's thesis in Archive, Library and Museum studies.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-226060 |
| Date | January 2014 |
| Creators | Frankow Crivellaro, Tove |
| Publisher | Uppsala universitet, Institutionen för ABM |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Uppsatser inom biblioteks- & informationsvetenskap, 1650-4267 ; 639 |
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