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Uvedení produktu k léčbě oparů na trh / New cold sore treatment launch

This master's thesis is focused on evaluation of product innovation of Johnson & Johnson company. Main objective of this thesis is to analyse new product launch campaign of COMPEED brand. Furthermore, based on outputs from own marketing research and analyses of data provided, evaluate suitability of chosen marketing strategy, find reasons why innovation was not successful and propose recommendations to achieve set goals.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75928
Date January 2010
CreatorsNováková, Kateřina
ContributorsZamazalová, Marcela, Frischová, Veronika
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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