People always want to get a wonderful experience from a performance production. Although the main purpose for audiences come to a theater is to enjoy the performance, they will almost certainly get in touch with the "front of the house" first. The contact with the staffs there has become an important factor to influence their experiences. Front of the house has also turn out to be a good place for performing arts groups to show their image, to market their brands, and to build a relationship with audience. However, the service quality is not stable or cannot be improved in a short time often, because of the venues change, full-time administrator¡¦s shortage and high turnover, or the temporary manpower. In order to overcome these problems, it is necessary to have a working manual and management.
This study will built up ¡§Standard Operating Procedures¡¨ based on the theories of knowledge management and customer service. An operation manual of front of the house will be accomplished to offer performing arts groups as the most suitable tool; and hope it can improve the quality of works, reduce the factors of variability, and satisfy the audiences¡¦ demands. With a stable quality of the works of the front of the house, a performing arts group can give its audiences a comfortable theater environment and leave them a good impression.
This study also conducts several depth interviews with the experienced front of the house managers of various performing arts groups. According to their ¡§management modes¡¨ and ¡§situation handling approaches,¡¨ the front of the house management can divided into four different styles: ¡§positive-type,¡¨¡§conservative-type,¡¨ ¡§cautious-type,¡¨ and ¡§flexible-type.¡¨ These four styles can be the basic models for other groups to follow.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0802111-000137 |
| Date | 02 August 2011 |
| Creators | Liang, Ya-ting |
| Contributors | Chia-che Hsieh, Waih-suan Wuh, Hung-hui Lu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802111-000137 |
| Rights | user_define, Copyright information available at source archive |
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