The phenomenal rise in the number of book clubs in the United States in the past twenty-five years has resulted in much being written and said on the subject of their value. The success of these clubs has raised fears in the minds of some people that books may soon be tailored less to art than to the requirements of the clubs' mass audience. The success that the clubs have had in getting the American people to buy books when the booksellers and others have failed, can probably be attributed to one key word that is found in the publicity of all the clubs: "free." A controversy about the use of the word "free" has been raging for the last few years between the Book-of-the-Month Club and the Federal Trade Commission. The Commissioners were unable to agree with the Book-of-the-Month Club's contention that statements contained in the advertisements, disclosing those things which the customer must do in order to receive the so-called "free" books, "neutralize the probability or possibility of deception." The purpose of this paper is not, however, to discuss the controversy of the Book-of-the-Month Club versus the Federal Trade Commission, or to be concerned with the free or bonus aspect of any club's promotional endeavors. Its purpose is to consider whether or not books so obtained are worth having, be they "free," bonus, or priced, and whether or not they are creditable selections. In considering the question of dividend books it obviously would be desirable to evaluate the books distributed by all book clubs, but this would not be a project with a range of accomplishment within the scope of this paper. It was, therefore, decided to take as a specimen the divident books of one such club and to attempt to adjudge on the basis of critical opinion their merits. / Typescript. / "August, 1952." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Arts." / Advisor: Robert G. Clapp, Professor Directing Paper. / Includes bibliographical references (leaves 46-47).
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_257332 |
| Contributors | Kent, Emma Ruth (authoraut), Clapp, Robert George (professor directing thesis.), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource (iii, 47 leaves), computer, application/pdf |
| Coverage | United States, United States |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
Page generated in 0.0021 seconds