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Study of marketing techniques involving color and texture associations as used in book publishing /

Thesis (M.S.)--Rochester Institute of Technology, 1990. / Includes bibliographical references (leaves 57-58).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/22588323
Date January 1990
CreatorsMcClanahan, Roxanne L.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceOnline version of thesis

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