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The market of the bottom of the pyramid: Impact on the marketing-mix of companies. : A quantitative study of three African countries

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Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-60130
Date January 2012
CreatorsDinica, Irina, Motteau, Damien
PublisherUmeå universitet, Företagsekonomi, Umeå universitet, Företagsekonomi
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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