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Analýza spokojenosti zákazníků a návrhy opatření na zvýšení její úrovně / Analysis of Customer Satisfaction and Suggested Measures for its Improvement

This master’s thesis deals with clients' satisfaction and loyalty to the company Kooperativa Inc., Vienna Insurance Group and its product, investment life insurance Perspektiva. The theoretical part explains the basic concepts related to this topic, analytical part, introduces the company, the product and carried out research. Final part, based on modern methods of investigation, proposes the recommendations of steps which increase the level of customer satisfaction.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241574
Date January 2016
CreatorsKillich, Ondřej
ContributorsMaštera, František, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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