The purpose of my thesis is to characterize the issue of brand image, and in particular the Alpine Pro brand, producer of sportswear. Furthermore, the thesis wants to determine whether the image of the Alpine Pro brand has changed after London 2012 Olympic Games. The research sample has been selected from broad public Internet users, potential sportswear market customers. The results of the research will provide a basis for possible solutions to improving the brand image.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:324600 |
| Date | January 2013 |
| Creators | Kopáčková, Iva |
| Contributors | Štědroň, Bohumír, Boučková, Jana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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