The Thesis shows theoretical approaches of brand management and compares it with best practices used in international and czech companies. There is a picture of brand management impact of brand management into consumption behaviour of university students in Czech republic documented by own desk research.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16821 |
| Date | January 2009 |
| Creators | Čeřovský, Michal |
| Contributors | Vávra, Oldřich, Zamazalová, Marcela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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