Call me loyal an investigation and categorisation of the consumer perspective on brand loyalty : a dissertation [thesis] submitted to Auckland University of Technology in partial fulfilment of the requirements of the Bachelor of Business with Honours, November 2003.

Description

Thesis (BBus Hons) -- Auckland University of Technology, 2003. / Appendix not included in e-thesis. Also held in print (80 leaves, 30 cm.) in Wellesley Theses Collection. (T 658.8343 MAR)

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1. http://ezproxy.aut.ac.nz/login?url= http://puka2.aut.ac.nz/ait/theses/MartinK.pdf
2. http://ezproxy.aut.ac.nz/login?url= http://puka2.aut.ac.nz/ait/theses/MartinK_a.pdf

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/244294135
Date	January 2003
Creators	Martin, Katie.
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic books.
Source	Full thesis. Abstract.