Marketing management in PRC : an overview of beer market in china : a case study of understanding consumer behaviour and managing brand equity in China /

Description

Thesis (M.B.A.)--University of Hong Kong, 1996. / Includes bibliographical references (leaf 69).

Links & Downloads

1. http://sunzi.lib.hku.hk/hkuto/record.jsp?B17963539

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/51348866
Date	January 1996
Creators	Lee, Kwok-wah, Gilbert.
Publisher	Hong Kong : University of Hong Kong,
Source Sets	OCLC
Language	English
Detected Language	English
Source	View the Table of Contents & Abstract.