The influence of persuasion knowledge on consumer response to brands : the roles of reactance, brand familiarity and self-brand connection /

Description

Thesis (Ph.D.)--York University, 2006. Graduate Programme in Administrative Studies. / Typescript. Includes bibliographical references (leaves 102-116). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:NR46022

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1. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:NR46022

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/495928861
Date	January 2006
Creators	Wei, Mei-Ling.
Source Sets	OCLC
Language	English
Detected Language	English