This thesis follows up brand perception. Brand Česká spořitelna was choosen for its publicity and strong market position. The perception of public and perception of own empolyees was compared. On the basis of comparing of an ideal bank and Česká spořitelna, there were the proposals for improving this perception created. Economic impact was considered too.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:156504 |
| Date | January 2013 |
| Creators | KUBÍNOVÁ, Michaela |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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