The main aim of the diploma thesis "Fair Trade brand perception" is to analyze the perception of the Fair Trade brand by students from selected secondary schools and bachelor programs at the Faculty of Economics, University of South Bohemia in the Ceske Budejovice and evaluate the level of awareness of Fair Trade brand and expectations associated with it. The secondary objective is to formulate recommendations and proposals for the Faculty of Economics on the basis of own research.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:173719 |
| Date | January 2014 |
| Creators | DRAXLEROVÁ, Anna |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0021 seconds