A study on the strategic position of a brand and it's position in a competitive environment was carried out based on Apogeo an advisory group and valuation institute. The target of my work was to evaluate the impact of communication in building APOGEO's strategic position in the market place, in addition to outlining measurement techniques and the importance of brand definition.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81384 |
| Date | January 2008 |
| Creators | Malečková, Marie |
| Contributors | Kovář, František, Kozlová, Taťána |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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