Predicting consumers' cause-brand alliance attitude and purchase intention the influence of cause involvement, message source, perceived motivations, and cause-brand fit /

Description

Thesis (Ph. D.)--Auburn University, 2009. / Abstract. Includes bibliographical references (p. 114-125).

Links & Downloads

1. http://hdl.handle.net/10415/1890

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/451861482
Date	January 2009
Creators	Harben, Beth. Kwon, Wi-Suk, Forsythe, Sandra Monk,
Publisher	Auburn, Ala.,
Source Sets	OCLC
Language	English
Detected Language	English