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Collegiate sports sponsorship and brand awareness a study of collegiate sponsorship at a football game /

Thesis (M.S.)--West Virginia University, 1999. / Title from document title page. Document formatted into pages; contains vi, 78 p. : ill. (some col.). Vita. Includes abstract. Includes bibliographical references (p. 66-68).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/43631122
Date January 1999
CreatorsJung, Hye Yoon,
PublisherMorgantown, W. Va. : [West Virginia University Libraries],
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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