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Brand equity v kategorii jogurtů na českém trhu. / Brand equity in yoghurts product category on Czech market

Thesis deals with the subject of brand value / equity. In the application part equity of selected brands of yoghurts is measured using Equity Builder and Brand Power methodologies and recommendations for their brand equity growth are given.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4889
Date January 2008
CreatorsFlodrová, Tereza
ContributorsPostler, Milan, Harmon, Lenka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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