The thesis focuses on analysing brand value of the selected company using the model of customer-based brand equity. Theoretical part focuses on explaining the terms and methods of measuring brand value. The subsequent pratical part is dedicated to analysis of individual determinants and their impact on the overall brand value.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191490 |
| Date | January 2012 |
| Creators | Čalkovská, Eva |
| Contributors | Hajdíková, Taťána, Komárková, Lenka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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