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Developing and validating a multidimensional measure of nonprofit brand orientation and assessing its impact on organizational performance

Abstract not available

Identiferoai:union.ndltd.org:ADTP/233244
Date January 2003
CreatorsNapoli, Julie, 1969-
PublisherMonash University, Dept. of Marketing
Source SetsAustraliasian Digital Theses Program
LanguageEnglish
Detected LanguageEnglish
RightsCopyright 2003. Julie Napoli

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