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Whose cobrand is it anyway? : exploring consumer interpretations of a brand alliance /

Thesis (Ph. D.)--University of Oregon, 2004. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 157-165). Also available for download via the World Wide Web; free to University of Oregon users.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/60424483
Date January 2004
CreatorsJones, Scott A.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Sourceview abstract or download file of text

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