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Line extension and cannibalisation : an evaluation of measures and methods based on longitudinal consumer panel data

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1. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.264993

Identifer	oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:264993
Date	January 1997
Creators	Lomax, Alice Wendy
Publisher	London Business School (University of London)
Source Sets	Ethos UK
Detected Language	English
Type	Electronic Thesis or Dissertation