This master's thesis focuses on analysis of marketing tools used by launch of a new brand of sonic electronic toothbrushes Philips Sonicare to the market in Czech Republic. The analysis lies in evaluation of specific usage of marketing tools and whole communication mix in a multinational company. The analysis is followed by suggested corrective measures for each part of marketing plan, which take in account especially marketing activities for next year.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162698 |
| Date | January 2012 |
| Creators | Hojgr, Pavel |
| Contributors | Tahal, Radek, Cetlova, Eva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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