The aim of this work is analysis of Honda's position at the Czech market of motorcycles based on preferences of men and women. The motorcycles are divided into different groups by engine volume in cubic centimetres and by categories in which motorcycles are included. In this analysis are used methods Electre III, Oreste, Topsis, WSA and calculations are performed by program packages SANNA. At the conclusion, Honda's position in all categories is summarized.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124611 |
| Date | January 2011 |
| Creators | Filáková, Lucie |
| Contributors | Fábry, Jan, Jablonský, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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