This diploma thesis focuses on strengthening the company’s competitiveness through the use of online marketing tools. On the basis of theoretical knowledge from specialized literature and analysis of the company’s current state, proposals contributing to the brand’s promotion with the help of selected online marketing tools (SEO, PPC, social networks) are developed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319401 |
| Date | January 2017 |
| Creators | Keprdová, Šárka |
| Contributors | Svoboda, Štěpán, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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