The submitted diploma work combines available information resources from the area of general brand management with current challenges which the Brand Management faces within the power industry in the dynamically developing Czech market with significant globalization features. This creates a structure of secondary information resources, practical experience and drawn conclusions which have never been published and are primarily relevant to optimisation of the E.ON brand but important for the entire power industry sector due to its focus and they surpass their branch in the brand migration area
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:46352 |
| Date | January 2008 |
| Creators | VONDRÁKOVÁ, Markéta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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