The main aim of thesis is evaluate the current situation of Fairtrade in the Czech market and suggest the possibility of its further development. Another aim is to determine to what extent the purchase of fairtrade products for targeted customers. The principal part of the thesis is marketing research. The findings are presented suggestions and recommendations that can benefit Fairtrade oganizations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:252065 |
| Date | January 2016 |
| Creators | NÁCOVSKÁ, Aneta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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