The goal of this thesis was to analyze the perception of a selected brand and to evaluate from the perspective of the public and of company Vodafone Czech Republic a. s..
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:54264 |
Date | January 2010 |
Creators | FACKENBERGOVÁ, Lucie |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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