The dissertation deals with analysis of marketing communication Company Profile. The aim is primarily to describe, evaluate and compare with the competition, the current operation of the bank's marketing communications and propose any innovation or change.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11044 |
| Date | January 2009 |
| Creators | Sachrová, Michala |
| Contributors | Zamazalová, Marcela, Jaroš, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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