The effect of value network integration on evaluations of modern, classic and retro brands

Description

Thesis (Ph. D.)--Washington State University, May 2010. / Title from PDF title page (viewed on July 6, 2010). "College of Business." Includes bibliographical references.

Links & Downloads

1. http://www.dissertations.wsu.edu/Dissertations/Spring2010/K_dogerliogludemir_1050210.pdf

Tags

Branding (Marketing) Consumer behavior.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/646064228
Date	January 2010
Creators	Demir, Kivilcim Dogerlioglu.
Publisher	Pullman, Wash. : Washington State University,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Online access for everyone