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The way brands work : consumers' understanding of the creation and usage of brands /

Diss. Lund : Lunds universitet, 2009.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/502034428
Date January 2009
CreatorsBertilsson, Jon,
PublisherLund : Lund Business Press, Lund University,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceFulltext

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