When brand extensions backfire exploring the reciprocal effect of negative information of brand extensions on parent brand /

Description

Thesis (Ph.D.)--Mississippi State University. Department of Marketing, Quantitative Analysis and Business Law. / Title from title screen. Includes bibliographical references.

Links & Downloads

1. http://sun.library.msstate.edu/ETD-db/ETD-browse/browse

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/317508974
Date	January 2006
Creators	Zhang, Lin,
Publisher	Mississippi State : Mississippi State University,
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic resources. Electronic theses/dissertations. Dissertations.