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A study of effective apparel brand building strategies in the Chinese market

Thesis (M.A. in apparel, merchandising, design and textiles)--Washington State University, May 2010. / Title from PDF title page (viewed on July 13, 2010). "Department of Apparel Merchandising, Design and Textiles." Includes bibliographical references (p. 49-55).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/647286016
Date January 2010
CreatorsXiao, Ranran.
PublisherPullman, Wash. : Washington State University,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceOnline access for everyone

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