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Brand alliances an examination of partner brand selection in a congruence paradigm /

Thesis (Ph.D.)--Kent State University, 2008. / Title from PDF t.p. (viewed Sept. 21, 2009). Advisor: Michael Hu. Keywords: brand alliance, consumer ethnocentrism, integrated congruence, partner brands Includes bibliographical references (p. 98-110).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/495727385
Date January 2008
CreatorsHao, Wei,
Publisher[Kent, Ohio] : Kent State University,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceConnect to resource online

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