The topic of the thesis "Human resources marketing in Hewlett-Packard, s.r.o." is the analysis of practical use of human resources marketing in the company and a perception of company's brand between students/recent graduastes and a proposal for improvements in particular areas of human resources management. The theoretical part deals with particular personnel activities in the company. The practical part focuses on the analysis of the situation in human resources marketing in the Hewlett-Packard, s.r.o. In the conclusion are some recommendations and proposals to solve the discovered problems and imperfections.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197078 |
| Date | January 2012 |
| Creators | Fiedlerová, Tereza |
| Contributors | Stříteský, Marek, Barcalová, Marcela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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