The thesis deals with human resources marketing focused on university students and graduates. The theoretical part describes the role of human resources marketing in HR management and explains its importance during the financial crisis. Furthermore, current trends in this field are introduced. The practical part analyzes activities of human resources marketing in ČSOB and shows the results of a research that was examining the expectations of university students and graduates regarding their first employment. The final part defines some points ČSOB should focus on while recruiting and stabilizing university students and graduates.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75947 |
| Date | January 2010 |
| Creators | Zezulová, Lucie |
| Contributors | Kašparová, Eva, Lukeš, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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