A study of the perceptions of brandies held by the consumers of the six major Hong Kong brands : an example of the use of the multidimensional scaling technique in marketing research : research report.

Description

by Poon Kai-tik. / Bibliography: leave 164-165 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1982

Links & Downloads

1. cuhk:319489
2. http://library.cuhk.edu.hk/record=b5885224
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-319489

Tags

Brandy

Brandy--China--Hong Kong

Consumers

Consumers--China--Hong Kong

Grocery shopping

Grocery shopping--China--Hong Kong

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319489
Date	January 1982
Contributors	Poon, Kai-tik., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	[S.n.]
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text
Format	print, xi, 165 leaves : ill. ; 30 cm
Coverage	China, Hong Kong, China, Hong Kong, China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)