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Podnikatelský záměr pro založení cukrárny Lenka / Business plan for the establishment of confectionery Lenka

The diploma thesis is focused on the establishment of confectionery Lenka and also serves as a business plan for building it. The first part contains theoretical background completed by market analysis and marketing research. The proposal part is focused on the design of the concrete business plan which assesses the chance of successful project implementation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318323
Date January 2017
CreatorsLudvíková, Michaela
ContributorsNavrátil, Jaroslav, Rompotl, Jaroslav
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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