The subject of this diploma thesis is an evaluation of the company HBH Projekt spol. s.r.o., using the Balanced Scorecard method. In the first section, I will explain the theoretical knowledge components and provide a definition for some of the basic concepts related to management strategy, financial analysis, and performance indicators. The second section is an analysis and evaluation of the recent performance of HBH Projekt spol. s.r.o.. This second section will focus on both financial and non-financial measurements. The findings of these analyses serve as the basis for the third section, which is a proposal for the implementation of the Balanced Scorecard method for the company. In this section, the four perspectives are assigned to the strategic goals of the company, benchmarks are set, and strategic metrics are defined to help achieve the set goals of improving the company's performance.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443018 |
| Date | January 2021 |
| Creators | Poláková, Monika |
| Contributors | Budík, Ivan, Bartoš, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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