The diploma thesis is focused on application of the method Balanced Scorecard as a method of strategic management for small and medium sized construction enterprises. Thesis contents strategic analysis focused on financial and non-financial indicators. Based on this information, the key indicators are identified and the strategies for each perspective are defined. It includes identification of benchmarks for firm management, application to the specific company and plan for realization and evaluation of benefits.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191363 |
| Date | January 2015 |
| Creators | Lupačová, Martina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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