The aim of this thesis is to define the term of marketing mix and followingly in its frame of communication to determine specifically the marketing communication. The part of this thesis is the application of the theory on the practical example of Buddha-Bar Hotel Prague. The benefits of this thesis will be the suggestions how to improve the communication and make it more intensive with other subjets, clients and media.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17424 |
| Date | January 2009 |
| Creators | Oberreiterová, Barbara |
| Contributors | Valentová, Jana, Winklerová, Michaela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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