The purpose of this Bachelor Thesis is to investigate if an independent private investor can form a reliable opinion about an investment company's strategy exclusively by public accessible sources. This is to be conducted by a case study of the investment company Bure Equity. Bure's strategy according to its public communication is compared to its actual performed activities. The main results show that Bure follows its overall strategy relatively well. However, ambivalence exists, as they often choose to adapt their strategy to the given situation. With the results of this thesis, Bure's strategy is more understandable, defendable and above all consistent. An independent private investor can in fact gain a trustful picture of Bure's strategy by only having a look at their public documents and the media's publications. This however demands for detailed engagement in the topic. One way to facilitate the evaluation of a strategy for private investors in the future would be a higher transparency of the firm's documents.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-106476 |
| Date | January 2009 |
| Creators | Kaufmann, Lea, Relander, Pekka |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen, Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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