For a pre-cast concrete manufacturing company to obtain a Botswana Bureau of
Standards (BOBS) certification time, money and effort have to be spent and yet it
is not known whether the consumers will use the BOBS certification as a buying
decision factor. The Botswana Bureau of Standards certified pre-cast concrete
manufacturing companies have to comply with rigorous inspections to ensure
that standards are maintained.
Competition in the concrete manufacturing industry is contested by certified
companies and uncertified companies and yet the market is shared amongst
these players.
This dissertation will endeavour to analysis the effects of Botswana Bureau of
Standards certification on buyer decision on pre-cast concrete products in
Gaborone Botswana. Therefore, the research findings will establish whether
BOBS certification can be used as marketing tool.
A sample of forty was drawn from the population in Gaborone to represent the
whole of Botswana. Date was collected using both semi-structured and
structured questionnaires. Responses were sorted according to similarities and
then interpreted.
Results in this research indicated that BOB certification influences concrete
consumers' decisions. It was also indicated that BOB certification is actually a
marketing tool that sways positively concrete products buyers' decisions.
Therefore, it was recommended that concrete manufacturers should exploit this
marketing tool to gain a larger market share. Those concrete products
manufacturers whose products are not certified should consider this marketing
tool in their marketing strategy in order to remain competitive. BOBS must also
launch a massive public awareness to popularise the use of the certification by
the manufacturers. Lastly, It is recommended that the Botswana Government
must continue supporting BOBS to improve quality standards in the country. / (MBA) North-West University, Mafikeng Campus, 2005
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nwu/oai:dspace.nwu.ac.za:10394/11286 |
| Date | January 2005 |
| Creators | Mweetwa, Denny |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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