The thesis focuses on the congress tourism, situation of Prague and other 4 competing cities. It describes the specifics of marketing in tourism, congress tourism and destination management. Then follows the comparison of destinations and activities of each city convention bureau and the resulting recommendations for the Czech capital.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85222 |
| Date | January 2011 |
| Creators | Kremlová, Hana |
| Contributors | Mikeš, Jiří, Jarolímková, Liběna |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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