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A contingency-based investigation of quality strategy from a strategic marketing perspective

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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:321732
Date January 1995
CreatorsMorgan, Neil A.
PublisherCardiff University
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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