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Why do consumers committed to a brand counterargue negative information? : understanding the mediating role of arousal /

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Identiferoai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:osu1486462702464865
Date January 2002
CreatorsRaju, Sekar
PublisherThe Ohio State University / OhioLINK
Source SetsOhiolink ETDs
LanguageEnglish
Detected LanguageEnglish
Typetext
Sourcehttp://rave.ohiolink.edu/etdc/view?acc_num=osu1486462702464865
Rightsunrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

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