AN EXPERIMENTAL INVESTIGATION OF THE EFFECTS OF BRAND IMAGE, RACE AND SEX UPON PERCEIVED TASTED-PRODUCT QUALITY, AND AN EXPLORATORY INQUIRY INTO THE INFLUENCE OF SELECTED MARKET SEGMENTATION VARIABLES ON BRAND IMAGE EFFECT

Description

Source: Dissertation Abstracts International, Volume: 36-08, Section: A, page: 5404. / Thesis (D.B.A.)--The Florida State University, 1975.

Links & Downloads

1. http://purl.flvc.org/fsu/lib/digcoll/etd/2988100
2. AAI7602690
3. 2988100
4. FSDT2988100
5. fsu:72607

Tags

Business Administration, General

Additional Fields

Identifer	oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_72607
Contributors	PRESSLEY, MILTON M., The Florida State University
Source Sets	Florida State University
Detected Language	English
Type	Text
Format	249 p.
Rights	On campus use only.
Relation	Dissertation Abstracts International